{"id":5322,"date":"2023-08-23T06:24:50","date_gmt":"2023-08-23T06:24:50","guid":{"rendered":"https:\/\/aix.web.tr\/?p=5322"},"modified":"2023-08-23T06:25:06","modified_gmt":"2023-08-23T06:25:06","slug":"mastercard-etkili-musteri-etkilesimi-ve-mikro-egilimleri-tespit-etmek-icin-yapay-zekayi-kullaniyor","status":"publish","type":"post","link":"https:\/\/aix.web.tr\/en\/mastercard-etkili-musteri-etkilesimi-ve-mikro-egilimleri-tespit-etmek-icin-yapay-zekayi-kullaniyor\/","title":{"rendered":"Mastercard Etkili M\u00fc\u015fteri Etkile\u015fimi ve Mikro E\u011filimleri Tespit Etmek i\u00e7in Yapay Zekay\u0131 Kullan\u0131yor"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5322\" class=\"elementor elementor-5322\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de3ccbe elementor-section-stretched elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de3ccbe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6196e4d\" data-id=\"6196e4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a066843 elementor-widget elementor-widget-shortcode\" data-id=\"a066843\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1494\" class=\"elementor elementor-1494\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a0c6bf elementor-section-height-min-height elementor-section-stretched elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"6a0c6bf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0f33f4b\" data-id=\"0f33f4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3797c5 elementor-icon-list--layout-inline elementor-align-center animated-slow elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"e3797c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/aix.web.tr\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">ANA SAYFA<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/aix.web.tr\/hakkimizda\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span 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class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bff95a7 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"bff95a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/aix.web.tr\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1667\" height=\"790\" src=\"https:\/\/aix.web.tr\/wp-content\/uploads\/2020\/07\/aix-logo.png\" class=\"attachment-full size-full wp-image-3104\" alt=\"Aix Logo\" srcset=\"https:\/\/aix.web.tr\/wp-content\/uploads\/2020\/07\/aix-logo.png 1667w, https:\/\/aix.web.tr\/wp-content\/uploads\/2020\/07\/aix-logo-300x142.png 300w, https:\/\/aix.web.tr\/wp-content\/uploads\/2020\/07\/aix-logo-1024x485.png 1024w, https:\/\/aix.web.tr\/wp-content\/uploads\/2020\/07\/aix-logo-768x364.png 768w, https:\/\/aix.web.tr\/wp-content\/uploads\/2020\/07\/aix-logo-1536x728.png 1536w, https:\/\/aix.web.tr\/wp-content\/uploads\/2020\/07\/aix-logo-18x9.png 18w\" sizes=\"(max-width: 1667px) 100vw, 1667px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c9c0555\" data-id=\"c9c0555\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c86e38 elementor-icon-list--layout-inline elementor-align-center animated-slow elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"1c86e38\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/aix.web.tr\/ders\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">DERS<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/aix.web.tr\/konusmalar\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">KONU\u015eMALAR<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/aix.web.tr\/iletisim\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u0130LET\u0130\u015e\u0130M<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/aix.web.tr\/basvuru\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">EK\u0130BE KATIL<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44bb7d3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44bb7d3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:531,&quot;url&quot;:&quot;http:\\\/\\\/www.aix.web.tr\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ezgif.com-video-to-gif-1.gif&quot;}],&quot;shape_divider_bottom&quot;:&quot;mountains&quot;,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b595e8\" data-id=\"7b595e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a647a93 elementor-widget elementor-widget-heading\" data-id=\"a647a93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Mastercard Etkili M\u00fc\u015fteri Etkile\u015fimi ve Mikro E\u011filimleri Tespit Etmek i\u00e7in Yapay Zekay\u0131 Kullan\u0131yor<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-faaffa4 elementor-section-content-middle elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"faaffa4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56039fa\" data-id=\"56039fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8269705 elementor-widget elementor-widget-text-editor\" data-id=\"8269705\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"\"><div class=\"cell border-box-sizing code_cell rendered\"><div class=\"input\"><div class=\"prompt input_prompt\"><div class=\"group w-full text-gray-800 dark:text-gray-100 border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\"><div class=\"text-base gap-4 md:gap-6 md:max-w-2xl lg:max-w-2xl xl:max-w-3xl p-4 md:py-6 flex lg:px-0 m-auto\"><div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\"><div class=\"flex flex-grow flex-col gap-3\"><div class=\"min-h-[20px] flex flex-col items-start gap-4 whitespace-pre-wrap\"><div class=\"markdown prose w-full break-words dark:prose-invert dark\"><div class=\"TwoColumnLayout-Head\"><div class=\"ArticleBase-Header\"><div><p class=\"ArticleBase-HeaderSummary\">Mastercard, mikro trendleri tespit etmek ve ger\u00e7ek zamanl\u0131 olarak ilgili m\u00fc\u015fteri deneyimlerini sunmak i\u00e7in <a href=\"https:\/\/aix.web.tr\/en\/yapay-zeka-nedir\/\">yapay zeka<\/a> ve makine \u00f6\u011frenimini kullan\u0131yor.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed7079 elementor-widget elementor-widget-image\" data-id=\"1ed7079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/aix.web.tr\/wp-content\/uploads\/2023\/08\/Mastercard-Etkili-Musteri-Etkilesimi-ve-Mikro-Egilimleri-Tespit-Etmek-icin-Yapay-Zekayi-Kullaniyor.jpg\" class=\"attachment-large size-large wp-image-5325\" alt=\"Mastercard Etkili M\u00fc\u015fteri Etkile\u015fimi ve Mikro E\u011filimleri Tespit Etmek i\u00e7in Yapay Zekay\u0131 Kullan\u0131yor\" srcset=\"https:\/\/aix.web.tr\/wp-content\/uploads\/2023\/08\/Mastercard-Etkili-Musteri-Etkilesimi-ve-Mikro-Egilimleri-Tespit-Etmek-icin-Yapay-Zekayi-Kullaniyor.jpg 600w, https:\/\/aix.web.tr\/wp-content\/uploads\/2023\/08\/Mastercard-Etkili-Musteri-Etkilesimi-ve-Mikro-Egilimleri-Tespit-Etmek-icin-Yapay-Zekayi-Kullaniyor-300x200.jpg 300w, https:\/\/aix.web.tr\/wp-content\/uploads\/2023\/08\/Mastercard-Etkili-Musteri-Etkilesimi-ve-Mikro-Egilimleri-Tespit-Etmek-icin-Yapay-Zekayi-Kullaniyor-18x12.jpg 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Mastercard Etkili M\u00fc\u015fteri Etkile\u015fimi ve Mikro E\u011filimleri Tespit Etmek i\u00e7in Yapay Zekay\u0131 Kullan\u0131yor<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebf0202 elementor-widget elementor-widget-text-editor\" data-id=\"ebf0202\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"\"><div class=\"cell border-box-sizing code_cell rendered\"><div class=\"input\"><div class=\"prompt input_prompt\"><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_bold\">\u0130lk olarak\u00a0<\/span><\/span><span class=\"ContentText ContentText_variant_bodyNormal\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link ContentText-BodyTextChunk_bold\" href=\"https:\/\/mbrjournal.com\/\" target=\"_blank\" rel=\"noopener\">Management and Business Review&#8217;da<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_bold\"> &#8220;The Mastercard Digital Engine: Using AI to Spot Micro Trends for Effective Customer Engagement&#8221; ba\u015fl\u0131\u011f\u0131 alt\u0131nda yay\u0131nland\u0131.<\/span><\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">T\u00fcketici dikkat s\u00fcreleri g\u00fcn ge\u00e7tik\u00e7e k\u0131sal\u0131yor ve bunun iyi bir nedeni var. Her g\u00fcn, insanlar yakla\u015f\u0131k 10.000 reklam mesaj\u0131 ile bombard\u0131mana tutuluyor. Bir geri d\u00f6n\u00fc\u015f aray\u0131\u015f\u0131nda, bir\u00e7ok t\u00fcketici, reklam kesintilerinden yoksun &#8216;saf reklams\u0131z cennet&#8217; dedi\u011fim \u015feyi sa\u011flayan platformlar ar\u0131yor.<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">Edelman taraf\u0131ndan yap\u0131lan 2020 end\u00fcstri ara\u015ft\u0131rmas\u0131na g\u00f6re, d\u00fcnya \u00e7ap\u0131nda 10 yeti\u015fkinden yakla\u015f\u0131k yedisi reklamlardan ka\u00e7\u0131nmak, medya al\u0131\u015fkanl\u0131klar\u0131n\u0131 daha az reklam g\u00f6recek \u015fekilde de\u011fi\u015ftirmek (% 49) ve reklam engelleyiciler kullanmak (% 48) i\u00e7in bir veya daha fazla y\u00f6ntem kullan\u0131yor. Bu rakamlar \u00f6n\u00fcm\u00fczdeki y\u0131llarda kesinlikle artacakt\u0131r.<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">Bu g\u00fcr\u00fclt\u00fcl\u00fc reklam ortam\u0131, t\u00fcketicilere ger\u00e7ekten ho\u015f kar\u015f\u0131lanacaklar\u0131 mesajlarla (etkile\u015fimi art\u0131ran ve reklamverenin yat\u0131r\u0131m getirisini (YG) art\u0131ran alakal\u0131, ki\u015fiselle\u015ftirilmi\u015f tekliflerle ula\u015fmak isteyen pazarlamac\u0131lar i\u00e7in bir kabustur.<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">Dahas\u0131, 2021 Gartner raporu, dijital pazarlama liderlerinin% 63&#8217;\u00fcn\u00fcn ki\u015fiselle\u015ftirme sunmakta zorland\u0131\u011f\u0131n\u0131, \u00e7\u00fcnk\u00fc geli\u015fmekte olan teknolojilerin kullan\u0131m\u0131n\u0131 hala art\u0131rd\u0131klar\u0131n\u0131 tespit etti. T\u00fcketiciler markal\u0131 i\u00e7eriklerin \u00e7o\u011funu g\u00f6rmezden geliyor veya alakas\u0131z buluyor &#8211; markalara kay\u0131p m\u00fc\u015fteri ve gelirde bir servete mal oluyor.<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">Eski, geleneksel reklamc\u0131l\u0131k y\u00f6ntemlerinin art\u0131k ge\u00e7erli olmad\u0131\u011f\u0131 a\u00e7\u0131kt\u0131r. Pazarlamac\u0131lar, yeni stratejik d\u00fc\u015f\u00fcnce ve g\u00fcncellenmi\u015f bir yol haritas\u0131 ile geli\u015fmekte olan teknolojilerden yararlanan yeni, alternatif rotalar arac\u0131l\u0131\u011f\u0131yla t\u00fcketicilerin ilgisini nas\u0131l \u00e7ekeceklerini \u00f6\u011frenmelidir.<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">Mastercard&#8217;daki dijital pazarlamac\u0131lar\u0131 \u00e7er\u00e7evelerini yeniden tasarlamaya y\u00f6nlendiren zihniyet budur. En ba\u015f\u0131ndan beri ama\u00e7, t\u00fcketicileri ki\u015fiselle\u015ftirilmi\u015f, ba\u011flamsal olarak alakal\u0131 ve \u015fu anda i\u00e7erikle me\u015fgul etmek olmu\u015ftur. Bunu ba\u015farmak i\u00e7in ekip, merkezinde yapay zeka (AI) ve makine \u00f6\u011frenimi (ML) bulunan Mastercard Dijital Motor&#8217;u yaratt\u0131.<\/span><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3829b5 elementor-widget elementor-widget-heading\" data-id=\"a3829b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Yapay zeka destekli Mastercard Dijital Motor\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0119709 elementor-widget elementor-widget-text-editor\" data-id=\"0119709\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">Nas\u0131l \u00e7al\u0131\u015f\u0131yor?<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">1. Motor, internetteki milyarlarca konu\u015fmada gezinirken t\u00fcm d\u00fcnyadaki mikro e\u011filimleri tespit eder. Mikro trendler, su\u015fi burritolar\u0131 gibi yeni bir mutfaktan ve bale dans\u00e7\u0131lar\u0131n\u0131n greve gitmesi konusundaki hayal k\u0131r\u0131kl\u0131\u011f\u0131ndan, pandeminin ba\u015flang\u0131c\u0131nda temass\u0131z \u00f6deme se\u00e7eneklerindeki art\u0131\u015fa kadar uzan\u0131yor.<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">2. Mastercard, t\u00fcketicilerin tutkular\u0131na dokunarak (mutfak, seyahat, spor, m\u00fczik, e\u011flence ve daha fazlas\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcn) t\u00fcketiciler i\u00e7in deneyimler yaratt\u0131\u011f\u0131ndan, motor mikro trendleri mevcut deneyimlerimiz ve tekliflerimizle an\u0131nda e\u015fle\u015ftirerek t\u00fcketicilerin tercihlerine ve tutkular\u0131na uygun hale getirir.<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">3. Mikro trendin derin bir analiziyle donanm\u0131\u015f olan pazarlamac\u0131, t\u00fcketicilerin ilgisini \u00e7ekip Mastercard Paha bi\u00e7ilmez bir deneyim, teklif veya \u00f6d\u00fcl i\u00e7eren bir kampanya ba\u015flat\u0131p ba\u015flatmayaca\u011f\u0131na karar verebilir. Kampanya, Mastercard&#8217;\u0131n zengin ilgili kopya k\u00fct\u00fcphanesinden al\u0131nan \u00f6zel i\u00e7erikle dakikalar i\u00e7inde (aylar de\u011fil) birden fazla medya platformunda ba\u015flat\u0131labilir. Ve trendin seyrini s\u00fcrd\u00fcrd\u00fc\u011f\u00fc anda a\u015fa\u011f\u0131 \u00e7ekilebilir.<\/span><\/p><div class=\"Blockquote\"><blockquote class=\"Blockquote-Quote\"><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNoneStyle\">Kampanya, Mastercard&#8217;\u0131n zengin ilgili kopya k\u00fct\u00fcphanesinden al\u0131nan \u00f6zel i\u00e7erikle dakikalar i\u00e7inde (aylar de\u011fil) birden fazla medya platformunda ba\u015flat\u0131labilir. Ve trendin seyrini s\u00fcrd\u00fcrd\u00fc\u011f\u00fc anda a\u015fa\u011f\u0131 \u00e7ekilebilir.<\/span><\/p><\/blockquote><\/div><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">Yapay zeka, Mastercard Digital Engine&#8217;i kolayla\u015ft\u0131rmakla ve maksimum etki i\u00e7in s\u0131f\u0131r veya s\u0131f\u0131ra yak\u0131n gecikmeyle hareket etmesini sa\u011flamakla kalmaz, ML ve do\u011fal dil i\u015fleme (NLP) de etkisini h\u0131zland\u0131rman\u0131n ayr\u0131lmaz bir par\u00e7as\u0131d\u0131r, etkileri ger\u00e7ek zamanl\u0131 olarak \u00f6l\u00e7memize, kimin hangi i\u00e7eri\u011fi ne zaman ald\u0131\u011f\u0131n\u0131 optimize etmemize olanak tan\u0131r. Bu trifecta oyun de\u011fi\u015ftiriyor.<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">\u015eimdiye kadar kulland\u0131\u011f\u0131m\u0131z YZ s\u00fcre\u00e7leri, adland\u0131r\u0131lm\u0131\u015f varl\u0131k tan\u0131ma (NER) algoritmik yakla\u015f\u0131m\u0131, grafik tabanl\u0131 (PKE) ve denetimsiz anahtar kelime \u00e7\u0131karma (YAKE) i\u00e7erir. Algoritma daha sonra alakas\u0131z mikro e\u011filimleri kald\u0131rmak i\u00e7in Word Mover&#8217;\u0131n Mesafesi, \u0130zolasyon Orman\u0131 ve Bir S\u0131n\u0131f SVM kullan\u0131larak daha da rafine edilir.<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">Motor, t\u00fcketici ilgi alanlar\u0131n\u0131 ve istenen deneyimleri mikro bir trendle e\u015fle\u015ftiren ger\u00e7ek zamanl\u0131 yan\u0131t\u0131na ek olarak, pazarlamac\u0131lar\u0131n ba\u011flamsal olarak uyarlanabilir bir \u015fekilde ki\u015fiselle\u015ftirilmi\u015f bir mesaj iletmelerine yard\u0131mc\u0131 olmak i\u00e7in hem k\u0131sa \u00f6m\u00fcrl\u00fc hem de uzun vadeli e\u011filimleri yakalayarak i\u00e7eri\u011fimizin alaka d\u00fczeyini de art\u0131r\u0131r.<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">A\u015fa\u011f\u0131daki \u00f6rneklerde bu \u00f6zellikler g\u00f6sterilmektedir.<\/span><\/p><h4 class=\"ContentText ContentText_variant_h4 ContentText_align_left\"><strong>Mikro trend no. 1: \u00dcnl\u00fclerin son dakika haberleri<\/strong><\/h4><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">Bir \u00fcnl\u00fc b\u00fcy\u00fck bir kariyer ge\u00e7i\u015fini duyurdu ve haberler \u00f6nemli bir \u00e7evrimi\u00e7i v\u0131z\u0131lt\u0131 yaratt\u0131. Mastercard Digital Engine, \u00fcnl\u00fcler hakk\u0131ndaki konu\u015fmalarda ani bir art\u0131\u015f tespit eder ve bunu, Mastercard&#8217;\u0131n kart sahipleri i\u00e7in deneyimler, teklifler ve \u00f6d\u00fcller sunan t\u00fcketici platformu Priceless&#8217;taki sahne arkas\u0131 videosuyla e\u015fle\u015ftirir. Ki\u015fiselle\u015ftirilmi\u015f, ba\u011flamsal olarak alakal\u0131 ve zaman\u0131nda i\u00e7erikten an\u0131nda bir yarat\u0131c\u0131 kampanya olu\u015fturulur.<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">\u00d6zg\u00fcn ve anlaml\u0131 bir \u015fekilde, daha y\u00fcksek etkile\u015fim ve t\u0131klama oranlar\u0131 elde edebildik. \u0130ki g\u00fcnl\u00fck bir s\u00fcre boyunca etkin olan kampanya, geleneksel y\u00f6ntemlerle yay\u0131nlanan kampanyalara g\u00f6re \u00f6nemli \u00f6l\u00e7\u00fcde daha fazla bilinirlik, de\u011ferlendirme ve d\u00f6n\u00fc\u015f\u00fcm sa\u011flad\u0131:<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">\u2022 %100 daha y\u00fcksek etkile\u015fim oranlar\u0131 (etkile\u015fim oranlar\u0131: sosyal platformlar bunu etkile\u015fimlerin bir dizi g\u00f6sterime b\u00f6l\u00fcnmesiyle hesaplar; etkile\u015fimler be\u011feniler, payla\u015f\u0131mlar, yorumlar vb.)<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">\u2022 Kar\u015f\u0131la\u015ft\u0131rma testlerine k\u0131yasla %254 daha y\u00fcksek t\u0131klama oranlar\u0131<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">\u2022 T\u0131klama ba\u015f\u0131na maliyette %85 azalma<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">Mesaj\u0131n alaka d\u00fczeyi, iddial\u0131 bir yarat\u0131c\u0131 kampanya ve motorun ger\u00e7ek zamanl\u0131 modeli, hedefimizin temel performans g\u00f6stergelerini (KPI&#8217;lar) a\u015fan uygun maliyetli bir sonu\u00e7 \u00fcretmemizi sa\u011flad\u0131.<\/span><\/p><h4 class=\"ContentText ContentText_variant_h4 ContentText_align_left\"><strong>Mikro trend no. 2: En son turist tutkular\u0131<\/strong><\/h4><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">Bir Avrupa turizm kurulu, s\u0131n\u0131r \u00f6tesi seyahat etmeyi ve b\u00f6ylece ekonomik b\u00fcy\u00fcme yaratmay\u0131 umarak, \u00fclkesini kom\u015fu bir \u00fclkenin sakinlerine tan\u0131tmaya yard\u0131mc\u0131 olmak i\u00e7in Mastercard Dijital Motorunu g\u00f6revlendirdi. Stratejiyi tan\u0131mlamak ve taktikleri uygulamak i\u00e7in turizm kurulu ile yak\u0131n bir \u015fekilde \u00e7al\u0131\u015ft\u0131k.<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">Motor, ilgili mikro trendleri tespit etti ve bunlar\u0131 ilgi \u00e7ekici i\u00e7erik ve tekliflerle e\u015fle\u015ftirdi ve t\u00fcketicilere an\u0131nda sundu. Ortaya \u00e7\u0131kan reklamlar \u00fc\u00e7 tutku kategorisine ayr\u0131ld\u0131 &#8211; seyahat, mutfak ve k\u00fclt\u00fcr &#8211; turizm kurulunun web sitesine t\u0131klamalar\u0131 art\u0131rd\u0131.<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">Bu AI destekli kampanya, turizm kurulunun kom\u015fu \u00fclkeyi hedefleyen benzer ancak geleneksel kampanyalardan daha y\u00fcksek metrikler sa\u011flad\u0131. Her ikisi de ayn\u0131 medya platformlar\u0131ndayd\u0131 ve benzer hedefleri vard\u0131. Mastercard Digital Engine \u015funlar\u0131 sa\u011flad\u0131:<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">\u2022 Eri\u015fim ba\u015f\u0131na %16 daha d\u00fc\u015f\u00fck maliyet<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">\u2022 %20 daha fazla ki\u015fiye ula\u015f\u0131ld\u0131<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">\u2022 %87 daha d\u00fc\u015f\u00fck etkile\u015fim ba\u015f\u0131na maliyet<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">\u2022 %25 daha y\u00fcksek kat\u0131l\u0131m oran\u0131<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">\u2022 %38 daha d\u00fc\u015f\u00fck t\u0131klama ba\u015f\u0131na maliyet<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">\u2022 %96 daha y\u00fcksek t\u0131klama oranlar\u0131<\/span><\/p><h4 class=\"ContentText ContentText_variant_h4 ContentText_align_left\"><strong>Mikro trend no. 3: Modaya uygun gezgin deneyimleri<\/strong><\/h4><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">Ulusal bir havayolu \u015firketi, gezginleri pop\u00fcler bir yurt i\u00e7i destinasyondaki bir mutfak serisine \u00e7ekmek i\u00e7in tasarlanm\u0131\u015f bir \u00e7ekili\u015f kampanyas\u0131 olu\u015fturmak i\u00e7in Mastercard ile i\u015fbirli\u011fi yapt\u0131. Mastercard Dijital Motor, yedi mikro trendi tespit etti ve bunlar\u0131 reklam \u00f6\u011feleri olarak adland\u0131r\u0131lan \u00f6nceden tan\u0131mlanm\u0131\u015f dijital reklamlarla e\u015fle\u015ftirdi ve \u00e7e\u015fitli kategorilerde kopyalad\u0131. T\u00fcketicileri, ba\u011flamsal olarak alakal\u0131 ve o anda \u00f6zelle\u015ftirilmi\u015f i\u00e7erikle me\u015fgul ettik. Kampanya, geleneksel y\u00f6ntemlerin kullan\u0131ld\u0131\u011f\u0131 kampanyalara k\u0131yasla a\u015fa\u011f\u0131daki sonu\u00e7lar\u0131 elde etmi\u015ftir:<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">\u2022 %29 daha d\u00fc\u015f\u00fck t\u0131klama ba\u015f\u0131na maliyet<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">\u2022 %37 daha y\u00fcksek t\u0131klama oran\u0131<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">\u2022 %32 daha d\u00fc\u015f\u00fck etkile\u015fim ba\u015f\u0131na maliyet<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">\u2022 %43 daha y\u00fcksek kat\u0131l\u0131m oran\u0131<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5205ac elementor-widget elementor-widget-image\" data-id=\"c5205ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"843\" height=\"443\" src=\"https:\/\/aix.web.tr\/wp-content\/uploads\/2023\/08\/2023te-Yapay-Zeka-Nedir-Turleri-Egilimleri-ve-Gelecegi-1024x538.png\" class=\"attachment-large size-large wp-image-5082\" alt=\"2023&#039;te Yapay Zeka Nedir T\u00fcrleri, E\u011filimleri ve Gelece\u011fi\" srcset=\"https:\/\/aix.web.tr\/wp-content\/uploads\/2023\/08\/2023te-Yapay-Zeka-Nedir-Turleri-Egilimleri-ve-Gelecegi-1024x538.png 1024w, https:\/\/aix.web.tr\/wp-content\/uploads\/2023\/08\/2023te-Yapay-Zeka-Nedir-Turleri-Egilimleri-ve-Gelecegi-300x158.png 300w, https:\/\/aix.web.tr\/wp-content\/uploads\/2023\/08\/2023te-Yapay-Zeka-Nedir-Turleri-Egilimleri-ve-Gelecegi-768x403.png 768w, https:\/\/aix.web.tr\/wp-content\/uploads\/2023\/08\/2023te-Yapay-Zeka-Nedir-Turleri-Egilimleri-ve-Gelecegi-18x9.png 18w, https:\/\/aix.web.tr\/wp-content\/uploads\/2023\/08\/2023te-Yapay-Zeka-Nedir-Turleri-Egilimleri-ve-Gelecegi.png 1200w\" sizes=\"(max-width: 843px) 100vw, 843px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">2023'te Yapay Zeka Nedir T\u00fcrleri, E\u011filimleri ve Gelece\u011fi<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86f2d08 elementor-widget elementor-widget-heading\" data-id=\"86f2d08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00d6nemli bulgular\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-922769a elementor-widget elementor-widget-text-editor\" data-id=\"922769a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"\"><div class=\"cell border-box-sizing code_cell rendered\"><div class=\"input\"><div class=\"prompt input_prompt\"><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">Motorun \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 biliyoruz \u00e7\u00fcnk\u00fc Mastercard son iki y\u0131lda kendisi veya ortaklar\u0131 i\u00e7in 500 \u00fclkede 20&#8217;den fazla ba\u015far\u0131l\u0131 kampanya ba\u015flatt\u0131. Giri\u015fimlerimiz spor ve m\u00fczikten seyahat ve g\u0131daya, e-ticaret, hay\u0131rseverlik ve \u00e7e\u015fitlilik, e\u015fitlik ve kapsay\u0131c\u0131l\u0131\u011fa kadar \u00e7ok \u00e7e\u015fitli kategorileri kaps\u0131yor.<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">YZ, daha y\u00fcksek bir pazarlama etkinli\u011fi standard\u0131n\u0131 y\u00f6nlendiren t\u00fcr\u00fcn\u00fcn tek \u00f6rne\u011fi bir teknolojidir. Bir oyun de\u011fi\u015ftirici olan Mastercard Dijital Motor, geleneksel kampanyalardan \u00e7ok daha y\u00fcksek kampanya metrikleri sunar. A\u015fa\u011f\u0131daki sonu\u00e7lara ula\u015fmak i\u00e7in s\u0131k\u0131 test ve kontrol metodolojisi uygulayarak bu kampanyalar\u0131n istatistiksel olarak anlaml\u0131 bir alt k\u00fcmesini \u00f6l\u00e7t\u00fck:<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_bold\">\u2022 Birden fazla ki\u015fiye ula\u015f\u0131n<\/span><\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">&#8211; ortalama 1,8 kat<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">&#8211; medyan 2.0 kat\u0131d\u0131r<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">&#8211; aral\u0131k 0.6-9.1 kat<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_bold\">\u2022 \u00c7oklu t\u0131klama oranlar\u0131<\/span><\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">&#8211; ortalama 4,1 kat<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">&#8211; medyan 2.2 kat\u0131d\u0131r<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">&#8211; aral\u0131k 0.8-21.4 kat<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_bold\">\u2022 Birden fazla kat\u0131l\u0131m oran\u0131<\/span><\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">&#8211; ortalama 3,2 kat<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">&#8211; medyan 2.0 kat\u0131d\u0131r<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">&#8211; aral\u0131k 0.8-15.9 kat<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">Ayr\u0131ca g\u00f6zlemledi\u011fimiz duyarl\u0131l\u0131k, genellikle b\u00f6lgeler aras\u0131nda de\u011fi\u015fir. Motorun olduk\u00e7a yayg\u0131n olarak kullan\u0131ld\u0131\u011f\u0131 Latin Amerika pazar\u0131nda, Mastercard&#8217;a y\u00f6nelik olumlu ve tarafs\u0131z duyarl\u0131l\u0131kta y\u00fczde sekiz puanl\u0131k bir iyile\u015fme g\u00f6zlemledik.<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">Tutku kategorileri aras\u0131nda da farkl\u0131l\u0131klar g\u00f6r\u00fcyoruz. \u00d6rne\u011fin, spor, m\u00fczik ve yemek gibi daha b\u00fcy\u00fck takip\u00e7i kitlesine sahip kategoriler iyi sonu\u00e7 verir. Yerelle\u015ftirme de \u00f6nemlidir. Futbol \u00e7o\u011fu b\u00f6lgede iyi gidiyor, ancak ABD&#8217;de iyi bir \u00fccret alm\u0131yor.<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">Bir di\u011fer \u00f6nemli ke\u015fif, kampanyalar\u0131n s\u00fcresiyle ilgilidir. Az say\u0131da reklam \u00f6\u011fesi i\u00e7eren k\u0131sa kampanyalar genellikle daha uzun kampanyalar veya daha fazla reklam \u00f6\u011fesi i\u00e7eren kampanyalar kadar iyi performans g\u00f6stermez.<\/span><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-557a9e8 elementor-widget elementor-widget-heading\" data-id=\"557a9e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hi\u00e7bir \u015fey pazarlama alan\u0131n\u0131 Yapay Zeka'dan daha fazla etkilemeyecek<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3960e4 elementor-widget elementor-widget-text-editor\" data-id=\"e3960e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"\"><div class=\"cell border-box-sizing code_cell rendered\"><div class=\"input\"><div class=\"prompt input_prompt\"><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">Bu yolculu\u011fa birka\u00e7 y\u0131l \u00f6nce, g\u00fcn\u00fcm\u00fcz\u00fcn kalabal\u0131k ve da\u011f\u0131n\u0131k manzaras\u0131n\u0131 ba\u015far\u0131l\u0131 bir \u015fekilde kesebilecek bir pazarlama arac\u0131 tasarlamak ve s\u00fcrt\u00fcnmesiz deneyimleri tercih ettikleri i\u00e7in mesajlar\u0131 ayarlayan t\u00fcketicilere g\u00fcvenilir bir \u015fekilde ula\u015fmak amac\u0131yla ba\u015flad\u0131k. Yapay zeka ile desteklenen Mastercard Digital Engine, ger\u00e7ek zamanl\u0131, etkili etkile\u015fim ve yat\u0131r\u0131m getirisi sa\u011flayan kampanyalar olu\u015fturan etkili ve verimli bir makinedir.<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">YZ&#8217;n\u0131n g\u00fcc\u00fcne d\u00f6nmek, en ba\u015f\u0131ndan beri do\u011fal bir ad\u0131md\u0131. T\u00fcketiciler hakk\u0131nda derinlemesine bilgi edinmekten hiper ki\u015fiselle\u015ftirmeyi etkinle\u015ftirmeye, programlar\u0131 optimize etmeye kadar, YZ&#8217;n\u0131n g\u00fcc\u00fc olmadan bunun ger\u00e7ek zamanl\u0131 olarak neredeyse hi\u00e7bir \u015feyde yap\u0131lamayaca\u011f\u0131n\u0131 her zaman biliyorduk.<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">Motorun ba\u015flang\u0131c\u0131ndan bu yana, YZ teknolojisinin ve ML&#8217;nin ne kadar h\u0131zl\u0131 ilerledi\u011fini g\u00f6rmekten mutluluk duyuyoruz. ML, motorun her y\u00fcr\u00fctmede iyile\u015fmesini ve g\u00fcn ge\u00e7tik\u00e7e daha iyi, daha dinamik trendler yakalamas\u0131n\u0131 sa\u011flar. ML sayesinde, uygun mikro e\u011filimleri tespit etme yetene\u011fimizi geli\u015ftirmeye devam edece\u011fiz. Ayr\u0131ca ampirik \u00f6l\u00e7\u00fcmdeki geli\u015fmeleri de d\u00f6rt g\u00f6zle bekliyoruz.<\/span><\/p><div class=\"Blockquote\"><blockquote class=\"Blockquote-Quote\"><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNoneStyle\"><span class=\"ContentText ContentText_variant_bodyNormal\">YZ<\/span>, ML ve NLP, maksimum etki i\u00e7in s\u0131f\u0131r veya s\u0131f\u0131ra yak\u0131n gecikme s\u00fcresiyle hareket etmemizi sa\u011flar.<\/span><\/p><\/blockquote><\/div><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">NLP&#8217;nin ilerlemesini g\u00f6zlemlemek ve kullan\u0131ma sunmak da b\u00fcy\u00fcleyicidir. Motorumuzu k\u00fcresel olarak ve bir\u00e7ok dile \u00f6l\u00e7eklendirmek, birka\u00e7 y\u0131l \u00f6nce bile \u00e7ok daha zor olurdu. Konu\u015fma dilindeki n\u00fcanslar\u0131 ve her dilin farkl\u0131 yerel ayarlardaki adaptasyonunu d\u00fc\u015f\u00fcn\u00fcn; \u0130spanya&#8217;da konu\u015fulan \u0130spanyolca, Meksika veya Porto Riko&#8217;da konu\u015fulan \u0130spanyolca&#8217;dan olduk\u00e7a farkl\u0131d\u0131r.<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">YZ, ML ve NLP, maksimum etki i\u00e7in s\u0131f\u0131r veya s\u0131f\u0131ra yak\u0131n gecikme s\u00fcresiyle hareket etmemizi sa\u011flar. Ve bu etki ger\u00e7ek zamanl\u0131 olarak da \u00f6l\u00e7\u00fclebilir, b\u00f6ylece kampanya optimizasyonu an\u0131nda ger\u00e7ekle\u015febilir. (Optimizasyonu, kimin hangi i\u00e7eri\u011fi ne zaman alaca\u011f\u0131n\u0131 belirlemek olarak tan\u0131ml\u0131yoruz.)<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">YZ&#8217;n\u0131n h\u0131z\u0131n\u0131n manuel y\u00f6ntemlerle e\u015fle\u015ftirilebilece\u011fine hala inan\u0131yorsan\u0131z, tekrar d\u00fc\u015f\u00fcn\u00fcn. Makineler ve insanlar aras\u0131ndaki \u00e7izgiler, bir zamanlar hayal bile edilemeyen \u015fekillerde bulan\u0131kla\u015f\u0131yor. YZ taraf\u0131ndan desteklenen pazarlama uygulay\u0131c\u0131lar\u0131 olarak, pazarlama ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn her a\u015famas\u0131n\u0131n nabz\u0131n\u0131 tutabilir, anlamland\u0131rabilir ve an\u0131nda son derece etkili sonu\u00e7lar elde ederek hareket edebiliriz, kuantum pazarlamas\u0131 olarak adland\u0131r\u0131lan bir etki.<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">Mastercard Digital Engine ilgi \u00e7ekici, ayd\u0131nlat\u0131c\u0131 ve g\u00fc\u00e7lendiricidir. K\u00fcreselli\u011fi nedeniyle, bir\u00e7ok ortak konu ve birle\u015ftirici tema g\u00f6r\u00fcyoruz. Ayr\u0131ca, b\u00f6lgeler aras\u0131nda nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131 konusunda da dikkate de\u011fer farkl\u0131l\u0131klar g\u00f6r\u00fcyoruz. \u00d6rne\u011fin, bug\u00fcn var olan do\u011fal dil modellerinin geli\u015fimi bir dilden di\u011ferine \u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015fmektedir. Bilgi teknolojisi \u00e7er\u00e7evesine daha fazla eri\u015fim ve e\u015fitlik getirmemiz, kapsay\u0131c\u0131l\u0131\u011f\u0131 ve e\u015fitli\u011fi sa\u011flamam\u0131z gerekiyor. Yeteneklerimizi geli\u015ftirmeye devam ederken, bu sosyal sorumluluk dijital pazarlamac\u0131n\u0131n el kitab\u0131n\u0131n daha b\u00fcy\u00fck bir par\u00e7as\u0131 olmal\u0131d\u0131r.<\/span><\/p><p class=\"ContentParagraph ContentParagraph_align_left\"><span class=\"ContentText ContentText_variant_bodyNormal\">Motorumuz bize \u00e7ok \u015fey \u00f6\u011fretti. Temel olarak, YZ&#8217;n\u0131n m\u00fc\u015fterileri ger\u00e7ek zamanl\u0131 olarak anlaml\u0131 ve otantik bir \u015fekilde me\u015fgul etmek i\u00e7in bir gereklilik oldu\u011funa dair sars\u0131lmaz bir inanc\u0131 i\u00e7imize i\u015flemi\u015ftir. Bug\u00fcn manuel y\u00f6ntemlere tek alternatiftir, \u00e7\u00fcnk\u00fc insani bir ba\u011flant\u0131 kurmak her \u015feydir.<\/span><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-018ac12 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"018ac12\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9d9948f\" data-id=\"9d9948f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48c05fa elementor-widget elementor-widget-image\" data-id=\"48c05fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/aix.web.tr\/egemen-kaya\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/aix.web.tr\/wp-content\/uploads\/2022\/05\/yapay-zeka-yazar.png\" class=\"attachment-full size-full wp-image-3715\" alt=\"yapay-zeka-yazar\" srcset=\"https:\/\/aix.web.tr\/wp-content\/uploads\/2022\/05\/yapay-zeka-yazar.png 1080w, https:\/\/aix.web.tr\/wp-content\/uploads\/2022\/05\/yapay-zeka-yazar-300x300.png 300w, https:\/\/aix.web.tr\/wp-content\/uploads\/2022\/05\/yapay-zeka-yazar-1024x1024.png 1024w, https:\/\/aix.web.tr\/wp-content\/uploads\/2022\/05\/yapay-zeka-yazar-150x150.png 150w, https:\/\/aix.web.tr\/wp-content\/uploads\/2022\/05\/yapay-zeka-yazar-768x768.png 768w, https:\/\/aix.web.tr\/wp-content\/uploads\/2022\/05\/yapay-zeka-yazar-12x12.png 12w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-888caeb elementor-widget elementor-widget-heading\" data-id=\"888caeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/aix.web.tr\/yapay-zeka-ghb-dil-edinim-modeli\/\">Dil Edinim Modeli<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee100a5 elementor-widget elementor-widget-heading\" data-id=\"ee100a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Yapay Zeka Edit\u00f6r<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d50ba7 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"5d50ba7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-globe elementor-repeater-item-77a48c2\" href=\"https:\/\/aix.web.tr\/yapay-zeka-ghb-dil-edinim-modeli\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Globe<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-globe\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0dc5af7\" data-id=\"0dc5af7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb7fb37 elementor-widget elementor-widget-heading\" data-id=\"eb7fb37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Bunlar ilginizi \u00e7ekebilir!<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab740a9 premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"ab740a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_blog_columns_number&quot;:&quot;33.33%&quot;,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_layout&quot;:&quot;even&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t\r\n\r\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-even\" data-page=\"5322\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"74\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\r\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/aix.web.tr\/wp-content\/uploads\/2026\/03\/ChatGPTden-Claudea-Neden-Geciliyor-300x158.jpeg\" class=\"attachment-medium size-medium wp-image-6899\" alt=\"ChatGPT&#039;den Claude&#039;a Neden Ge\u00e7iliyor?\" srcset=\"https:\/\/aix.web.tr\/wp-content\/uploads\/2026\/03\/ChatGPTden-Claudea-Neden-Geciliyor-300x158.jpeg 300w, https:\/\/aix.web.tr\/wp-content\/uploads\/2026\/03\/ChatGPTden-Claudea-Neden-Geciliyor-1024x538.jpeg 1024w, https:\/\/aix.web.tr\/wp-content\/uploads\/2026\/03\/ChatGPTden-Claudea-Neden-Geciliyor-768x403.jpeg 768w, https:\/\/aix.web.tr\/wp-content\/uploads\/2026\/03\/ChatGPTden-Claudea-Neden-Geciliyor-1536x806.jpeg 1536w, https:\/\/aix.web.tr\/wp-content\/uploads\/2026\/03\/ChatGPTden-Claudea-Neden-Geciliyor-2048x1075.jpeg 2048w, https:\/\/aix.web.tr\/wp-content\/uploads\/2026\/03\/ChatGPTden-Claudea-Neden-Geciliyor-18x9.jpeg 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/aix.web.tr\/en\/chatgptden-claudea-neden-geciliyor\/\" target=\"_self\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/aix.web.tr\/en\/chatgptden-claudea-neden-geciliyor\/\" target=\"_self\">\r\n\t\t\t\tChatGPT&#8217;den Claude&#8217;a Neden Ge\u00e7iliyor?\t\t\t<\/a>\r\n\t\t<\/p>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"74\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\r\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"167\" src=\"https:\/\/aix.web.tr\/wp-content\/uploads\/2026\/03\/Google-Gemini-Nedir-Kapsamli-Rehber-ve-Ozellikler-300x167.png\" class=\"attachment-medium size-medium wp-image-6890\" alt=\"Google Gemini Nedir Kapsaml\u0131 Rehber ve \u00d6zellikler\" srcset=\"https:\/\/aix.web.tr\/wp-content\/uploads\/2026\/03\/Google-Gemini-Nedir-Kapsamli-Rehber-ve-Ozellikler-300x167.png 300w, https:\/\/aix.web.tr\/wp-content\/uploads\/2026\/03\/Google-Gemini-Nedir-Kapsamli-Rehber-ve-Ozellikler-1024x572.png 1024w, https:\/\/aix.web.tr\/wp-content\/uploads\/2026\/03\/Google-Gemini-Nedir-Kapsamli-Rehber-ve-Ozellikler-768x429.png 768w, https:\/\/aix.web.tr\/wp-content\/uploads\/2026\/03\/Google-Gemini-Nedir-Kapsamli-Rehber-ve-Ozellikler-18x10.png 18w, https:\/\/aix.web.tr\/wp-content\/uploads\/2026\/03\/Google-Gemini-Nedir-Kapsamli-Rehber-ve-Ozellikler.png 1376w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/aix.web.tr\/en\/google-gemini-nedir-rehberi\/\" target=\"_self\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/aix.web.tr\/en\/google-gemini-nedir-rehberi\/\" target=\"_self\">\r\n\t\t\t\tGoogle Gemini Nedir? Kapsaml\u0131 Rehber ve \u00d6zellikler\t\t\t<\/a>\r\n\t\t<\/p>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"74\">\r\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\r\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\r\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\r\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"167\" src=\"https:\/\/aix.web.tr\/wp-content\/uploads\/2026\/03\/Yapay-Zeka-Ulusal-Altyapi-mi-Oluyor-Stratejik-Guc-Savasi-300x167.png\" class=\"attachment-medium size-medium wp-image-6883\" alt=\"Yapay Zeka Ulusal Altyap\u0131 m\u0131 Oluyor Stratejik G\u00fc\u00e7 Sava\u015f\u0131\" srcset=\"https:\/\/aix.web.tr\/wp-content\/uploads\/2026\/03\/Yapay-Zeka-Ulusal-Altyapi-mi-Oluyor-Stratejik-Guc-Savasi-300x167.png 300w, https:\/\/aix.web.tr\/wp-content\/uploads\/2026\/03\/Yapay-Zeka-Ulusal-Altyapi-mi-Oluyor-Stratejik-Guc-Savasi-1024x572.png 1024w, https:\/\/aix.web.tr\/wp-content\/uploads\/2026\/03\/Yapay-Zeka-Ulusal-Altyapi-mi-Oluyor-Stratejik-Guc-Savasi-768x429.png 768w, https:\/\/aix.web.tr\/wp-content\/uploads\/2026\/03\/Yapay-Zeka-Ulusal-Altyapi-mi-Oluyor-Stratejik-Guc-Savasi-18x10.png 18w, https:\/\/aix.web.tr\/wp-content\/uploads\/2026\/03\/Yapay-Zeka-Ulusal-Altyapi-mi-Oluyor-Stratejik-Guc-Savasi.png 1376w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\r\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/aix.web.tr\/en\/yapay-zeka-ulusal-altyapi-yonetimi\/\" target=\"_self\"><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\r\n\r\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"premium-blog-entry-title\">\r\n\t\t\t<a href=\"https:\/\/aix.web.tr\/en\/yapay-zeka-ulusal-altyapi-yonetimi\/\" target=\"_self\">\r\n\t\t\t\tYapay Zeka Ulusal Altyap\u0131 m\u0131 Oluyor? Stratejik G\u00fc\u00e7 Sava\u015f\u0131\t\t\t<\/a>\r\n\t\t<\/p>\r\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\r\n\t\t\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mastercard Etkili M\u00fc\u015fteri Etkile\u015fimi ve Mikro E\u011filimleri Tespit Etmek i\u00e7in Yapay Zekay\u0131 Kullan\u0131yor Mastercard, mikro trendleri tespit etmek ve ger\u00e7ek zamanl\u0131 olarak ilgili m\u00fc\u015fteri deneyimlerini&hellip;<\/p>","protected":false},"author":1,"featured_media":5325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[98,17],"class_list":["post-5322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-mastercard","tag-yapay-zeka"],"_links":{"self":[{"href":"https:\/\/aix.web.tr\/en\/wp-json\/wp\/v2\/posts\/5322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aix.web.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aix.web.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aix.web.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aix.web.tr\/en\/wp-json\/wp\/v2\/comments?post=5322"}],"version-history":[{"count":0,"href":"https:\/\/aix.web.tr\/en\/wp-json\/wp\/v2\/posts\/5322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aix.web.tr\/en\/wp-json\/wp\/v2\/media\/5325"}],"wp:attachment":[{"href":"https:\/\/aix.web.tr\/en\/wp-json\/wp\/v2\/media?parent=5322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aix.web.tr\/en\/wp-json\/wp\/v2\/categories?post=5322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aix.web.tr\/en\/wp-json\/wp\/v2\/tags?post=5322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}